Fuguku’s collaboration with akkar Juice Bar, a Yogyakarta-based lifestyle brand, offers a fresh take on sustainability through fashion. The limited-edition bag collection, inspired by akkar’s vibrant cold-pressed juices, merges style with eco-conscious design. This partnership highlights both brands’ shared commitment to conscious living, blending fashion and wellness into a seamless expression of mindful consumption.

Fuguku x akkar Collection: Where Fashion Meets Conscious Living

Inspired by the natural ingredients used in akkar’s cold-pressed juices, Fuguku has designed three limited-edition bags that capture the essence of akkar’s vibrant offerings. Each bag reflects the fresh, organic hues of the juices—Citrus, Beetroot, and Spirulina. These bags are not only stylish but also a testament to the brand’s shared philosophy of promoting conscious living, with Fuguku’s bags made from recycled plastic materials.

A Thoughtful Collaboration

What makes this collaboration truly special is the alignment of values. Fuguku’s hand-made bags from recycled plastics meet akkar’s #startsmallmovement, which encourages small but impactful steps toward sustainability. By teaming up, both brands amplify their message of eco-consciousness to a wider audience, particularly in Yogyakarta, where akkar Juice Bar has become a beloved local spot for health-conscious consumers.

This partnership also demonstrates Fuguku’s openness to collaborate with like-minded brands and further expand its presence nationwide. As the demand for sustainable fashion and conscious consumption grows, this collaboration exemplifies how fashion and food industries can work together to offer consumers a more holistic and mindful lifestyle.

A Juicy Palette

Each bag in the Fuguku x akkar collection takes inspiration from akkar’s vibrant cold-pressed juices:

  • Citrus – Bright and refreshing, this color reflects the liveliness and zest of freshly pressed citrus juice.
  • Beetroot – Bold and rich, embodying depth and elegance, much like the deep, earthy tones of beetroot.
  • Spirulina – Soft, calming, and green, representing the natural yet vibrant hue of akkar’s green juice.

Through this collaboration, Fuguku and akkar aim to highlight that even small, everyday choices—like the bag you carry or the juice you drink—can contribute to a more conscious lifestyle.

What’s Next for Fuguku?

This collaboration marks an exciting chapter in Fuguku’s journey, as the brand continues to expand its reach while staying true to its roots. Always open to new partnerships, Fuguku’s future looks bright, with more potential collaborations on the horizon, each offering something unique yet grounded in the same principles of sustainability, creativity, and empowerment.

In a world where fast fashion and fleeting trends often dominate, Fuguku stands out by showing that fashion can be more than just an aesthetic—it can be a statement of values, and with the Fuguku x akkar collection, that statement is clearer than ever.

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The limited-edition collection is available here.