Since its debut in 2022, Fuguku has made a mark in Indonesia’s fashion scene with its iconic Fugu bag. Inspired by the puffer fish, the brand embraces adaptability, versatility, and modern design while honoring traditional Indonesian craftsmanship. Fuguku’s name reflects its philosophy—“fugu” signifies expansion and contraction, while “-ku” means “mine” in Indonesian, highlighting the personal and playful nature of each piece. Founded by a visionary trio, the brand blends tradition with innovation, supporting local artisans and empowering families to contribute to their communities from home.
Committed to sustainability, Fuguku uses recycled polyester sourced from PET bottles and reclaimed plastic. The brand’s mission is to minimize waste and drive positive change. At Fuguku, fashion is more than style—it’s about cultural preservation, social empowerment, and environmental responsibility, proudly 100% Indonesian-made.