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Dunia fashion Indonesia kembali dikejutkan dengan kolaborasi menawan antara Fuguku, brand yang dikenal dengan desain kontemporer dan minimalis, dengan Purana, rumah mode yang unggul dalam motif-motif berakar budaya. Bertajuk “Kembang Setaman”, kolaborasi ini menyajikan perpaduan yang segar, anggun, dan penuh makna, diwujudkan dalam produk yang praktis dan terjangkau.

Transformasi Motif: Dari Dots Menuju Bunga Gardenia

Kolaborasi ini menandai langkah evolusioner signifikan dalam desain Fuguku. Jika sebelumnya identik dengan pola dotsyang playful, kali ini Fuguku mengambil inspirasi mendalam dari Purana. Tema “Kembang Setaman” membawa nuansa bunga-bunga sebagai fokus utama.

Motif floral yang digunakan secara spesifik dijumput dari pattern Purana Gardenia, yang merupakan bagian dari Koleksi Resort 2025. Perpaduan ini menghasilkan desain yang romantik dan sophisticated, menunjukkan sinergi sempurna antara modernity Fuguku dan kekayaan artistik Purana. Ini bukan hanya sekadar produk, tetapi sebuah kisah tentang perjumpaan dua estetika desain yang berbeda namun harmonis.

Inovasi Produk: Mukena Bag yang Fungsional dan Affordable

Dalam kolaborasi ini, Fuguku dan Purana memilih Mukena Bag sebagai produk andalan. Pemilihan ini didorong oleh keinginan untuk menghadirkan sesuatu yang “fresh and new” di pasar, menggabungkan kebutuhan spiritual dengan gaya hidup modern yang serba mobile.

Keputusan ini juga strategis, dengan fokus pada dua nilai kunci:

  1. Aksesibilitas Harga: Koleksi ini ditetapkan pada harga yang cukup terjangkau (affordable price point). Ini memastikan bahwa keindahan dan kualitas desain kolaborasi dapat dinikmati oleh khalayak yang lebih luas.
  2. Solusi Hadiah Ideal: Dengan desainnya yang cantik dan harga yang bersahabat, Mukena Bag ini diposisikan sebagai pilihan hadiah yang sempurna. Baik untuk bingkisan Lebaran, hadiah untuk kerabat, atau teman terdekat, produk ini menawarkan nilai emosional dan praktikal yang tinggi.

Dapatkan Koleksi Romantik Ini Sekarang!

Koleksi Fuguku x Purana “Kembang Setaman” telah tersedia dan siap menemani berbagai momen spesial Anda.

Jangan lewatkan kesempatan untuk memiliki produk eksklusif yang memadukan keindahan budaya dengan sentuhan kontemporer ini.

Cara Mendapatkan:

  • Online: Kunjungi website resmi kami atau platform e-commerce Fuguku.
  • Offline: Datang dan rasakan langsung kualitasnya di offline store Fuguku terdekat.

Fuguku’s collaboration with akkar Juice Bar, a Yogyakarta-based lifestyle brand, offers a fresh take on sustainability through fashion. The limited-edition bag collection, inspired by akkar’s vibrant cold-pressed juices, merges style with eco-conscious design. This partnership highlights both brands’ shared commitment to conscious living, blending fashion and wellness into a seamless expression of mindful consumption.

Fuguku x akkar Collection: Where Fashion Meets Conscious Living

Inspired by the natural ingredients used in akkar’s cold-pressed juices, Fuguku has designed three limited-edition bags that capture the essence of akkar’s vibrant offerings. Each bag reflects the fresh, organic hues of the juices—Citrus, Beetroot, and Spirulina. These bags are not only stylish but also a testament to the brand’s shared philosophy of promoting conscious living, with Fuguku’s bags made from recycled plastic materials.

A Thoughtful Collaboration

What makes this collaboration truly special is the alignment of values. Fuguku’s hand-made bags from recycled plastics meet akkar’s #startsmallmovement, which encourages small but impactful steps toward sustainability. By teaming up, both brands amplify their message of eco-consciousness to a wider audience, particularly in Yogyakarta, where akkar Juice Bar has become a beloved local spot for health-conscious consumers.

This partnership also demonstrates Fuguku’s openness to collaborate with like-minded brands and further expand its presence nationwide. As the demand for sustainable fashion and conscious consumption grows, this collaboration exemplifies how fashion and food industries can work together to offer consumers a more holistic and mindful lifestyle.

A Juicy Palette

Each bag in the Fuguku x akkar collection takes inspiration from akkar’s vibrant cold-pressed juices:

  • Citrus – Bright and refreshing, this color reflects the liveliness and zest of freshly pressed citrus juice.
  • Beetroot – Bold and rich, embodying depth and elegance, much like the deep, earthy tones of beetroot.
  • Spirulina – Soft, calming, and green, representing the natural yet vibrant hue of akkar’s green juice.

Through this collaboration, Fuguku and akkar aim to highlight that even small, everyday choices—like the bag you carry or the juice you drink—can contribute to a more conscious lifestyle.

What’s Next for Fuguku?

This collaboration marks an exciting chapter in Fuguku’s journey, as the brand continues to expand its reach while staying true to its roots. Always open to new partnerships, Fuguku’s future looks bright, with more potential collaborations on the horizon, each offering something unique yet grounded in the same principles of sustainability, creativity, and empowerment.

In a world where fast fashion and fleeting trends often dominate, Fuguku stands out by showing that fashion can be more than just an aesthetic—it can be a statement of values, and with the Fuguku x akkar collection, that statement is clearer than ever.

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The limited-edition collection is available here.

In an exciting fusion of traditional artistry and contemporary fashion, Fuguku is thrilled to announce its exclusive collaboration with BT Batik Trusmi, one of Indonesia’s most renowned batik houses. This collaboration brings together the love of conscious craftsmanship, Indonesian pride, and the beauty of the Megamendung batik motif in a fresh and vibrant collection.

A Rich Legacy – Founded in the heart of Cirebon, BT Batik Trusmi is a household name in Indonesian textiles. With a history spanning over a century, it has become a cultural cornerstone in the preservation of traditional batik craftsmanship. Famous for its detailed patterns and masterful dyeing techniques, BT Batik Trusmi continues to elevate batik as both an art form and a symbol of Indonesia’s rich cultural heritage. Their dedication to sustainable practices aligns seamlessly with Fuguku’s mission to create ethically-produced, environmentally-friendly products.

The Conscious Fashion Advocate – Fuguku has always held a deep-rooted passion for combining sustainability with Indonesian pride. This collaboration with BT Batik Trusmi is a natural extension of that philosophy. By working together, both brands are able to explore new patterns, diversify product offerings, and expand market opportunities — all while staying true to their shared values of honoring tradition and embracing innovation.

The Iconic Megamendung Motif – At the heart of this collection is the Megamendung motif, one of the most iconic patterns in Indonesian batik. Originating from the Cirebon region, the design resembles clouds in the sky, symbolizing tranquillity and patience. The flowing lines and layered shapes of the Megamendung are not only visually captivating but also steeped in philosophical meaning — a perfect match for Fuguku’s thoughtful approach to fashion.

The Collection: Modern Elegance with a Traditional Touch – Fuguku’s exclusive collection with BT Batik Trusmi reimagines the Megamendung motif through a variety of stunning colorways, each reflecting different moods and interpretations of this cherished pattern. The Megamendung Cheeky Pink offers a playful and feminine design that exudes youthful energy, while the Megamendung Clown brings a bold and artistic flair, celebrating individuality and fun. For those who prefer timeless elegance, the Megamendung Noir stands out with its sleek sophistication. The Megamendung Oyster, with its soft, neutral palette, strikes a perfect balance between modern minimalism and traditional motifs. Finally, the Megamendung Sky Blue evokes a sense of tranquility and calm through its serene blue hues. Each design embodies both modern elegance and traditional craftsmanship, making this collection a harmonious blend of past and present.

Why This Collaboration Matters – For Fuguku, this collaboration represents an opportunity to explore new creative horizons while honoring Indonesian craftsmanship. The inclusion of the Megamendung motif allows Fuguku to diversify its product offerings and connect with a broader audience, both domestically and internationally. This partnership also signifies a step toward market expansion, introducing Fuguku’s conscious fashion ethos to those who value high-quality, meaningful design. 

Available exclusively at:

  • Offline: BT Batik Trusmi Jakarta, Jl. Metro Pondok Indah Blok TB Persil No.36, Jakarta Selatan 12310
  • Online: WhatsApp at +62 811 2022 4589