NEWS: WWD Contemporary Fashion and Accessory Brands to Know From September’s Coterie and MAGIC Trade Shows

Fuguku

Founder: Savira Lavinia

Background: Part of the Indonesia fashion fair, Fuguku’s philosophy and designs draw inspiration from the puffer fish, with a spike-like design. Most of the collection is created from recycled polyesters, both from recycled PET bottles and recycled plastic from landfills, creating a material that is strong and malleable. The brand uses local craftsmen who create the spike detail, all part of their sustainability chain. “Our founder wanted to transform waste into timeless pieces,“ explained chief marketing officer and cofounder Nonita Respati. While it began with handbags, the brand quickly launched ready-to-wear using the same unique material to secure a spot at Jakarta Fashion Week.  “The backbone is still the bags,” Resparti said, but ready-to-wear is growing strong.

Key styles: Fugu mini and maxi bags, sun backpack, patch tunic, draped neck blouse, spaced straight pants