FUGU GROUND ZERO KORA JACKET - WHITE

 A new beginning in the grey.

A new collection built around the idea of starting again — a point where old boundaries dissolve and the world is no longer simply black or white, right or wrong.

“Because there is no right or wrong.”

For the first time, FUGUKU introduces cotton-based shirt designs, combining a cotton and recycled plastic polyester blend with the brand’s signature spike details. The collection continues FUGUKU’s exploration of boundary-pushing fabrics, unexpected textures, and unconventional silhouettes, creating pieces that challenge the familiar while remaining wearable.

Designed for both men and women, GROUND ZERO is entirely unisex, reflecting FUGUKU’s belief in freedom beyond traditional boundaries.

The collection also marks the debut of a new range of bags, designed to carry everyday essentials while adding a distinctive FUGUKU twist.

“GROUND ZERO” is made for everyday life — but never ordinary.