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Fuguku’s collaboration with akkar Juice Bar, a Yogyakarta-based lifestyle brand, offers a fresh take on sustainability through fashion. The limited-edition bag collection, inspired by akkar’s vibrant cold-pressed juices, merges style with eco-conscious design. This partnership highlights both brands’ shared commitment to conscious living, blending fashion and wellness into a seamless expression of mindful consumption.

Fuguku x akkar Collection: Where Fashion Meets Conscious Living

Inspired by the natural ingredients used in akkar’s cold-pressed juices, Fuguku has designed three limited-edition bags that capture the essence of akkar’s vibrant offerings. Each bag reflects the fresh, organic hues of the juices—Citrus, Beetroot, and Spirulina. These bags are not only stylish but also a testament to the brand’s shared philosophy of promoting conscious living, with Fuguku’s bags made from recycled plastic materials.

A Thoughtful Collaboration

What makes this collaboration truly special is the alignment of values. Fuguku’s hand-made bags from recycled plastics meet akkar’s #startsmallmovement, which encourages small but impactful steps toward sustainability. By teaming up, both brands amplify their message of eco-consciousness to a wider audience, particularly in Yogyakarta, where akkar Juice Bar has become a beloved local spot for health-conscious consumers.

This partnership also demonstrates Fuguku’s openness to collaborate with like-minded brands and further expand its presence nationwide. As the demand for sustainable fashion and conscious consumption grows, this collaboration exemplifies how fashion and food industries can work together to offer consumers a more holistic and mindful lifestyle.

A Juicy Palette

Each bag in the Fuguku x akkar collection takes inspiration from akkar’s vibrant cold-pressed juices:

  • Citrus – Bright and refreshing, this color reflects the liveliness and zest of freshly pressed citrus juice.
  • Beetroot – Bold and rich, embodying depth and elegance, much like the deep, earthy tones of beetroot.
  • Spirulina – Soft, calming, and green, representing the natural yet vibrant hue of akkar’s green juice.

Through this collaboration, Fuguku and akkar aim to highlight that even small, everyday choices—like the bag you carry or the juice you drink—can contribute to a more conscious lifestyle.

What’s Next for Fuguku?

This collaboration marks an exciting chapter in Fuguku’s journey, as the brand continues to expand its reach while staying true to its roots. Always open to new partnerships, Fuguku’s future looks bright, with more potential collaborations on the horizon, each offering something unique yet grounded in the same principles of sustainability, creativity, and empowerment.

In a world where fast fashion and fleeting trends often dominate, Fuguku stands out by showing that fashion can be more than just an aesthetic—it can be a statement of values, and with the Fuguku x akkar collection, that statement is clearer than ever.

***
The limited-edition collection is available here.

 

Fuguku’s collaboration with akkar Juice Bar, a Yogyakarta-based lifestyle brand, offers a fresh take on sustainability through fashion. The limited-edition bag collection, inspired by akkar’s vibrant cold-pressed juices, merges style with eco-conscious design. This partnership highlights both brands’ shared commitment to conscious living, blending fashion and wellness into a seamless expression of mindful consumption.

Fuguku x akkar Collection: Where Fashion Meets Conscious Living

Inspired by the natural ingredients used in akkar’s cold-pressed juices, Fuguku has designed three limited-edition bags that capture the essence of akkar’s vibrant offerings. Each bag reflects the fresh, organic hues of the juices—Citrus, Beetroot, and Spirulina. These bags are not only stylish but also a testament to the brand’s shared philosophy of promoting conscious living, with Fuguku’s bags made from recycled plastic materials.

A Thoughtful Collaboration

What makes this collaboration truly special is the alignment of values. Fuguku’s hand-made bags from recycled plastics meet akkar’s #startsmallmovement, which encourages small but impactful steps toward sustainability. By teaming up, both brands amplify their message of eco-consciousness to a wider audience, particularly in Yogyakarta, where akkar Juice Bar has become a beloved local spot for health-conscious consumers.

This partnership also demonstrates Fuguku’s openness to collaborate with like-minded brands and further expand its presence nationwide. As the demand for sustainable fashion and conscious consumption grows, this collaboration exemplifies how fashion and food industries can work together to offer consumers a more holistic and mindful lifestyle.

A Juicy Palette

Each bag in the Fuguku x akkar collection takes inspiration from akkar’s vibrant cold-pressed juices:

  • Citrus – Bright and refreshing, this color reflects the liveliness and zest of freshly pressed citrus juice.
  • Beetroot – Bold and rich, embodying depth and elegance, much like the deep, earthy tones of beetroot.
  • Spirulina – Soft, calming, and green, representing the natural yet vibrant hue of akkar’s green juice.

Through this collaboration, Fuguku and akkar aim to highlight that even small, everyday choices—like the bag you carry or the juice you drink—can contribute to a more conscious lifestyle.

What’s Next for Fuguku?

This collaboration marks an exciting chapter in Fuguku’s journey, as the brand continues to expand its reach while staying true to its roots. Always open to new partnerships, Fuguku’s future looks bright, with more potential collaborations on the horizon, each offering something unique yet grounded in the same principles of sustainability, creativity, and empowerment.

In a world where fast fashion and fleeting trends often dominate, Fuguku stands out by showing that fashion can be more than just an aesthetic—it can be a statement of values, and with the Fuguku x akkar collection, that statement is clearer than ever.

***
The limited-edition collection is available here.

 

Fuguku’s collaboration with akkar Juice Bar, a Yogyakarta-based lifestyle brand, offers a fresh take on sustainability through fashion. The limited-edition bag collection, inspired by akkar’s vibrant cold-pressed juices, merges style with eco-conscious design. This partnership highlights both brands’ shared commitment to conscious living, blending fashion and wellness into a seamless expression of mindful consumption.

Fuguku x akkar Collection: Where Fashion Meets Conscious Living

Inspired by the natural ingredients used in akkar’s cold-pressed juices, Fuguku has designed three limited-edition bags that capture the essence of akkar’s vibrant offerings. Each bag reflects the fresh, organic hues of the juices—Citrus, Beetroot, and Spirulina. These bags are not only stylish but also a testament to the brand’s shared philosophy of promoting conscious living, with Fuguku’s bags made from recycled plastic materials.

A Thoughtful Collaboration

What makes this collaboration truly special is the alignment of values. Fuguku’s hand-made bags from recycled plastics meet akkar’s #startsmallmovement, which encourages small but impactful steps toward sustainability. By teaming up, both brands amplify their message of eco-consciousness to a wider audience, particularly in Yogyakarta, where akkar Juice Bar has become a beloved local spot for health-conscious consumers.

This partnership also demonstrates Fuguku’s openness to collaborate with like-minded brands and further expand its presence nationwide. As the demand for sustainable fashion and conscious consumption grows, this collaboration exemplifies how fashion and food industries can work together to offer consumers a more holistic and mindful lifestyle.

A Juicy Palette

Each bag in the Fuguku x akkar collection takes inspiration from akkar’s vibrant cold-pressed juices:

  • Citrus – Bright and refreshing, this color reflects the liveliness and zest of freshly pressed citrus juice.
  • Beetroot – Bold and rich, embodying depth and elegance, much like the deep, earthy tones of beetroot.
  • Spirulina – Soft, calming, and green, representing the natural yet vibrant hue of akkar’s green juice.

Through this collaboration, Fuguku and akkar aim to highlight that even small, everyday choices—like the bag you carry or the juice you drink—can contribute to a more conscious lifestyle.

What’s Next for Fuguku?

This collaboration marks an exciting chapter in Fuguku’s journey, as the brand continues to expand its reach while staying true to its roots. Always open to new partnerships, Fuguku’s future looks bright, with more potential collaborations on the horizon, each offering something unique yet grounded in the same principles of sustainability, creativity, and empowerment.

In a world where fast fashion and fleeting trends often dominate, Fuguku stands out by showing that fashion can be more than just an aesthetic—it can be a statement of values, and with the Fuguku x akkar collection, that statement is clearer than ever.

***
The limited-edition collection is available here.

Fuguku

Founder: Savira Lavinia

Background: Part of the Indonesia fashion fair, Fuguku’s philosophy and designs draw inspiration from the puffer fish, with a spike-like design. Most of the collection is created from recycled polyesters, both from recycled PET bottles and recycled plastic from landfills, creating a material that is strong and malleable. The brand uses local craftsmen who create the spike detail, all part of their sustainability chain. “Our founder wanted to transform waste into timeless pieces,“ explained chief marketing officer and cofounder Nonita Respati. While it began with handbags, the brand quickly launched ready-to-wear using the same unique material to secure a spot at Jakarta Fashion Week.  “The backbone is still the bags,” Resparti said, but ready-to-wear is growing strong.

Key styles: Fugu mini and maxi bags, sun backpack, patch tunic, draped neck blouse, spaced straight pants

 

Sejalan dengan tema besar IFW tahun ini, yaitu Ronakultura Jakarta, Fuguku dan Bellahasura merancang pakaian yang tidak hanya unik, tetapi juga lekat akan nilai-nilai budaya Jakarta. Dalam show tersebut, Fuguku berhasil memeriahkan panggung IFW 2025 lewat koleksi kain berpola cut out dihiasi motif 3D berduri yang main character dan tetap comfy.

Sedangkan, Bellahasura mempersembahkan mahakarya terbaru bertajuk Jakarta Pulse yang terinspirasi dari denyut kehidupan kota Jakarta yang dinamis, beragam, dan tak pernah tidur. Terdiri dari sembilan koleksi busana perempuan, R. Bella MD, selaku desainer Bellahasura, menyebutkan bahwa busana ini terdiri dari outerwear, jaket, celana panjang, dan midi dress dengan siluet tegas nan berkarakter kuat.

Palet warna cerah, seperti oranye, kuning neon, biru elektrik, dan hijau lime diterapkan untuk mencerminkan cahaya kota Jakarta yang tak pernah padam. Untuk lebih jelasnya, mari simak delapan koleksi busana nyentrik dari Fuguku dan Bellahasura di sini!

 

 

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